Affiong, the company's CEO, believes her company has the potential to increase the income of farmers while also creating hundreds of jobs for Nigerian citizens. Its preservation model, in addition to providing nutritive foods, ensures that wastage of perishable agricultural products is reduced to an extremely low level. In 2020, Reelfruit was awarded $50,000 in funding from the village capital accelerator program. Reelfruit is Affiong's first foray into the Nigerian agribusiness space, which she believes has enormous potential in terms of wealth creation and employment opportunities.Īs a result of the support of IDH Sustainable Trade, Reelfruit began operating its pilot mango farm on 14 acres in 2016, where it employs and trains women in the high-value mango production industry. Revenues at the company more than doubled between 20, increasing by approximately 750 percent. The CEO funded the company's inception with her own savings and a little assistance from her family. According to Affiong, the startup aspires to demonstrate that Nigerian products can be manufactured to international standards and sold anywhere in the world. Product ingredients include mangoes, coconuts, and cashews, among other tropical fruits. Affiong Williams is the company's CEO.Īpart from the local market, the startup also exports its products to countries in West Africa and other parts of the world. Reelfruit, founded in 2012 by Affiong Williams, manufactures a variety of healthy dried fruit and nut snacks that are sold in schools, hotels, and retail supermarkets across the country.

The dried fruit snack company announced that it would increase its production by fivefold while also doubling its exports to the United States and other international markets. Samata Capital and Flying Doctor Healthcare Investment Company were among the other investors who contributed to the funding round. Reelfruit raises $3 million in a series A grantĪgricultural technology startup Reelfruit in Nigeria has announced a $3 million Series A funding round, which will be used to build a new factory and expand its production capacity.Īlitheia IDF took the initiative in this round.

Reel fruit ceo